What is Digital Media Marketing? Advantages & Disadvantages

What is Social Media?

Digitalmarketing is the component of marketing to promote products and services. Digital Marketing is based digital technologies such as desktop computers, mobile phones and other digital media platforms. Use of Digital Platform is increasing in everyday life. People use digital devices or Platform instead of visiting physical shops. Digital marketing is marketing efforts for user of electronic device or the internet. And Businesses digital channels such as social media email Marketing, WhatsApp Marketing, Video Marketing and etc. While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands. Digital Marketing Assets are your website, Branded assets, Video content, Images, Written content, online products or tools, Reviews, Social media pages and many more.
Digital Marketing Strategies are

·         Pay-Per-Click Advertising

·         Paid Search Advertising

·         Search Engine Optimization (SEO)

·         Paid Social Media Advertising

·         Social Media Marketing

·         Content Marketing

·         Email Marketing and more.

How Do I Get Started?

The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign. Here are a few links to beginner guides for several different digital marketing Platforms.

·         Facebook

·         Twitter

·         LinkedIn

·         Instagram

·         Bulk Email Marketing

·         Blog & Article Posting

·         Classified Advertising

·         SEO

·         Google Ad-word

Why Digital Media Marketing is Impotent?

Most important reason of digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time. Digital marketing is infinitely more affordable when compared to traditional marketing channels. Digital Marketing makes possible a direct communication path between your business and your consumer, enabling you to prepare your own audience of trustworthy fans. Digital marketing increases brand awareness and reach your target customers. Digital marketing can save you a lot of money. With digital marketing, you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business.

Advantages

Digital marketing is cost-effective.

One of the biggest benefits of online marketing is that it is cost-effective. Digital marketing helps you save money and obtain more leads. With traditional marketing methods, it’s difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the money to allocate for TV ads, radio spots, and more. This makes it hard for small businesses to compete with these larger companies. Digital marketing, however, puts businesses on the same playing field. It is an affordable way to market your business to interested consumers. Many digital marketing and advertising methods are budget-friendly.

Digital marketing is measurable.

When you invest money into a marketing campaign, you want to track the results of the campaign. It’s important to know if a strategy is driving results that help your business grow. One of the most significant benefits of a digital marketing strategy is the ability to measure your results. While traditional methods can be extremely effective, it’s hard to measure that effectiveness.

Digital marketing allows you to target ideal customers

To have an effective marketing campaign, you must reach the right people. You have to reach people interested in your business and that want to hear from you. Out of all the perks, the most significant advantage of online marketing is the ability to target people specifically.

Disadvantages

Before you start working on the digital marketing area, you should know about its limitations also. Otherwise, you may regret it afterward. So, before you work on digital marketing, you should well aware of its limitations also. The limitations are

·         Dependability on technology

·         Security, privacy issues

·         Time-consuming

·         Maintenance costs due to a constantly evolving environment

·         Higher transparency of pricing and increased price competition

·         Worldwide competition through globalization

·         Limitations of Internet Access

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